How should a data scientist adjust the solution?
Use the event tracker in Amazon Personalize to include real-time user interactions.
Add user metadata and use the HRNN-Metadata recipe in Amazon Personalize.
Implement a new solution using the built-in factorization machines (FM) algorithm in Amazon SageMaker.
Add event type and event value fields to the interactions dataset in Amazon Personalize.
Explanations:
Using the event tracker in Amazon Personalize allows real-time user interactions, which can be used to better capture user behavior during the marketing campaign and improve the recommendation model.
The HRNN-Metadata recipe is designed for situations where there is rich metadata about users, items, and interactions. However, it does not directly address the real-time interaction data needed for the campaign’s immediate impact.
While SageMaker’s FM algorithm can be used for personalized recommendations, this solution does not utilize Amazon Personalize or handle real-time event tracking for the marketing campaign’s specific needs.
Adding event type and event value fields to the interactions dataset helps provide context to the interactions, but it doesn’t address the real-time data aspect of user interactions during the campaign.